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Monday, May 3, 2010

Links about Behavioural Economics

1) A video on intrinsic motivation using Dan Ariely's Predictably Irrational

2) Behavioural Economics - Red hot or Red herring?

3) Thinking Marketing blog

4) Dan Pink on Motivation
Posted by Tanvi at 11:07 PM No comments:
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Tanvi
Tanvi Gupta is a doctoral student at IIM, Bangalore where she is exploring facets of Consumer Behaviour. Prior to this, she was a market researcher at Millward Brown where she dived into consumer insights to help build brands across product categories. She has majored in Market Research from MICA (2009-11) with a gold medal for Academic Excellence.
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