This post is dedicated to give a wide range of links to some great discussions and reports related to Marketing Research. I would be updating the list as and when I come across some good information online. This would serve as a fruitful database for reference :)
1)Web Chatter About Tiger Woods Begins to Shift Back Towards Golf - Nielsen Brand Association Map
2) GenNow parents saving for children’s education- IMRB
3) Purse string power - Indian Housewife behaviour - IMRB
4) Recessionary impact on shopping behavior - Nielsen
5) Ogilvy study on Modern Chinese Mothers
6) JWT- Brand lessons from Recession 2009
7) AdAge - Web Tracking - Emerging Research Tool
8) Social Listening - for new product development - Nielsen
8) Point-of-Purchase Observations & Interview techniques (CIM)
10) Innovative Quali techniques
11) MR Blog links - Interesting read
12) Online panel tips
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