Click on the image to enlarge
Market Research enters the world of gaming. The respondent creates his own “desired” avatar by choosing from the available options similar to the choices available in conjoint analysis - but in the form of an interactive game. She can pick up products from the shelf after looking at their price tag and attributes using her aforesaid budget. The Avatar created by a person symbolizes her "Ideal Self", driven by her needs and wants.The options available will be real brands and real products. This idea is applicable especially in identifying extrinsic motivation factors and self congruity with brands. What brands do consumers want on themselves? What brands do consumers want others to see on them?
Maybe, this can be the next idea to measure consumers' needs and wants...
This poster is my entry for the NewMR Virtual Festival and it can also be viewed here.
For a minute there, I thought this was an actual game. This holds great promise and brands would kill for well-designed games like this.
ReplyDeleteWith the Cricket World Cup around the corner, I think this might be a great business opportunity too.
@ Prolific Dyslexic
ReplyDeleteThanks for appreciating this idea. I hope to see it come to life soon :)