We had a course on 'Visual Literacy' recently at MICA where we worked on an interesting assignment of creating a new brand for any product or service category. So, we thought of launching a new chain of playschools across the country and name it "ShweePea".
The underlying idea that guides our brand purpose emerges from Sir Ken Robinson's TED talk below:
Each kid has tremendous talent. Kids are not frightened to make mistakes; they are ready to try everything. But the world teaches them to be scared to make mistakes. Creativity, which is the process of having original ideas of some value, comes from seeing things differently and that’s what ShweePea would help kids do.
Based on the Montessori school of thought, we nurture innocent naughtiness in your child and ensure that he doesn’t lose the capacity to think creatively. The brand elements are colorful and safe with smooth rounded edges. We have made all elements including the fonts, shapes and colors reflect innocent naughtiness. :)
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